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Sr. Manager – Demand Generation
sr. Manger Demand Generation
about magellan jets
Magellan Jets is a leading private aviation company that specializes in providing customized private jet travel solutions to discerning clients. With a commitment to exceptional service and cutting-edge technology, Magellan Jets offers an unparalleled experience in the world of private aviation.
job description
The primary function of the Manager/Sr. Manager, Demand Generation is to identify and drive new, high-quality customer lead volume and increased revenue for Magellan Jets. The role requires a deep understanding of customer behavior, growth development (diversifying beyond paid channels), data analysis, martech & sales enablement operations, use of data in marketing programs, and business strategy development. It is expected that this role would increase the use of AI through the demand generation process to drive greater efficiency and results (prospecting, messaging, work flows, optimization). Additionally, the design and implementation of customer scoring models and measuring lead quality metrics are critical to the success of the position.
key responsibilities
- Develop and implement customer acquisition strategies to improve and increase customer lead
- Oversee day-to-day marketing demand generation activities based on defined pipeline and efficiency
- Collaborate with key stakeholders (sales, operations) and resources (SEM/SEO agency partners)
- Continually analyze customer data to identify trends and insights that can be used to inform future marketing spend and strategies
- Own & manage the marketing growth agenda roadmap
- Incorporate expert knowledge of media trends, social tools, and mobile technologies
- Continually analyze market information and competitor products, drawing conclusions on digital market trends
- Report out on metrics and results on a daily and weekly basis
qualifications
- 5+ years of B2C / B2B demand generation experience with a heavy focus in direct marketing
- Experience using generative AI to assist with improving results & create workflow efficiency
- Strong aptitude and working knowledge of AI systems and integrations
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
- Experience designing, testing and implementing highly complex lead flow/customer experience
- Demonstrated ability to identify, leverage and combine data sets to help expand our targetable universe of prospective customers
- Highly comfortable working with technical products and optimizing software configurations to help manage marketing channels
- Strong, data-led decision making; high-comfort defining and analyzing performance across the spectrum of demand generation
- Excellent communication skills and strong financial and budget management skills
- Knowledge of private aviation and luxury branding is a plus
why magellan jets
- Competitive salary and benefits package
- Opportunity to work with a leading company in the private aviation industry
- Collaborative and supportive team environment
- Continuous learning and professional development opportunities
- Work on innovative projects and solutions that make a difference
how to apply
If you are a motivated and qualified Demand Generation Manager with a passion for delivering exceptional solutions, we invite you to apply by submitting your resume and cover letter to [email protected].
Magellan Jets is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.